Tuesday, September 25, 2007 

Finding Your Niche

One of the most challenging things about first starting a website and creating your first e-book is figuring out what exactly to write about. I am going to give you a few tips and ways to research your ideas to make sure you have a solid market to work with.

To get some ideas flowing on what to write about, just pay attention to whats going on around you. What are peoples common concerns, what are people interested in, what are you interested in? Its also good to look for ideas by finding out who's already become successful and what they are writing about. A good website to find this out at is www.clickbank.com. Companies can sign up there to get affiliates to advertise their products for a percentage of the profits. Clickbank has them all in categories by market and you can look at the top 10 or 20 and really get a feel for whats selling best in that market. Go browse through a few and you may just get an idea or two! You can also watch infomercials, look through magazines, read direct mail, and browse through groups.

So you think you found an idea ? Lets check it out and see what the market will be like for your e-book. You can go to www.overture.com and check out how many people searched for your key words for your e-book last month. For example if you were making an e book about cooking, you would want to look up cooking, and you might want to look up the key words recipes baking, or cooking tips.

Also you'll want to make sure that your product can appeal to a large group of people. Think about the kind of people who would want to read your book. Is it a wide range of people who have things in common, or just a select few. The advantage of having a wide range market is that you can create a whole different course or e book and you can still market to the same group of people. It gives you the advantage of branching off into different markets within the same general market. Also a good thing to look for is something you are genuinely interested in. What are you passionate about? What would make you excited to write about ? If your passions aren't really that marketable, you may want to find an aspect of a larger market that interests you. I hope this gets some ideas flowing!

Best wishes!

MarandaMann

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Bowl Handle Fails to Flush Standard

Close but no cigar could be the post-theme of Super Bowl XL as far as a record Las Vegas Super Bowl handle is concerned.

Pittsburgh defeated Seattle 21-10 Sunday -- easily covering the spread --- the total went way under 47, Bill Cowper finally won a Lombardi and the Bus finally rolled a stop, while on top.

The $6,064,000 Question in the Land of Odds -- besides "Did you win or lose?" was "Will the handle surpass last year's standard of more than $90 million?"

"I won't know until sometime Monday when I see all the numbers and things come together, but it's going to be close," said Tony Paonessa, race and sports book manager at Sam's Town.

"Last year was close."

Rich Baccellieri, race and sports director at the Palms, used the C word too.

"It was amazing how close everything was," Bacellieri said, pointing to a differential of 50 in the number of tickets written on the two Super Bowl combatants among thousands sold.

"Right now I couldn't tell you what the city's handle was, just how we did here and our business was up 65 percent.

"That creates so much juice.

"But I'll tell you this: we needed Pittsburgh."

Many Vegas Valley sports books kicked off at Steelers minus 4, but 4 1/2s were available throughout the wagering period (including at the Las Vegas Hilton) and 5s were spotted here and there.

The Palms dove in at 3 1/2.

"We got money from every Seattle fan in the world," Baccellieri said, acknowledging he took "several" six-figure bets.

"We had a lot of late money on the Seahawks, but the money line was fairly balanced."

The Hilton also took a bundle on the Far Northwesterns -- until just before wagering windows were shuttered.

"We had lots of Seahawks backing until a last minute rush on the Steelers," said oddsmaker/supervisor Jeff Sherman.

He also reported a win for the house.

"Parlay cards had a good handle and average win, while props did very well," Sherman said. "It just took awhile to grade them."

SuperBook boss Jay Kornegay had a strong opinion on Pittsbugh going into the game.

The Palms broke even on parlay cards, while Sam's Town reported a "small winning day."

"The important thing is we didn't lose," Paonessa said, adding that the Boyd Group was a loser on the total.

All three resorts reported heavy traffic as Sin City circumvented the NFL ban on Super Bowl parties by offering food and drink specials and showing the game on regulation-sized TVs throughout the casinos.

"We were busy, but I've seen better," Paonessa said.

"We were busy all day," said Baccellieri, a veteran Caesars Palace employee who hadn't been in Vegas for the Super Bowl in five or six years

"Always before I saw it from the perspective of a major Strip hotel," he continued.

"It was fun, different, to view it from an off-Strip one.

"I'd call it a decent day."

Not even close.

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